The service is only available in the United States. Customers can choose from a variety of pre-portioned recipes, including vegan and diabetic dishes. The company also offers wine bundles and kitchenware such as knives and frying pans. Blue Apron sources sustainable and environmentally friendly ingredients, and their meals feature non-GMO ingredients. The company provides pre-packaged ingredients with accompanying recipes from a weekly menu, and has partnered with Weight Watchers to offer pre-planned meals.

“The addition of Heat & Eat meals to our product portfolio is our first entry into the growing ready-made food category and now allows us to offer 50 weekly menu options, the highest number since the company’s founding in 2012.Blue Apron is a meal kit subscription service founded in 2012 by Matt Salzberg, Ilia Papas, and Matt Wadiak. “A core pillar of our growth strategy is product innovation and efficient menu expansion with a goal of better integrating into our customers’ lives,” said Linda Findley Kozlowski, president and chief executive officer of Blue Apron. “When our customers enjoy Heat & Eat, they can trust that the same ingredient standards and unique flavors in our Signature recipes are applied to our ready-made meals.”īlue Apron Heat & Eat meals are currently on the company’s two-serving and four-serving menu in three recipes: Cheesy Guajillo Chicken & Rice with corn, black beans and peppers Soy-Miso Chicken & Udon Noodles with bok choy and mushrooms and Calabrian Chile Meatballs with mashed potatoes, green beans and lemon-caper butter.

“When our culinary team set out to develop Heat & Eat, we wanted to make sure we created meals that remained true to the experience our customers have come to expect from Blue Apron,” said John Adler, vice president of culinary at Blue Apron.

Blue apron ready made meals